THE INFLUENCE OF CURRENT RATIO, RETURN ON ASSETS, GROSS PROFIT MARGIN, TOTAL ASSET TURNOVER, AND COMPANY SIZE ON PROFIT GROWTH AT PT. UNILEVER INDONESIA TBK

This research was conducted at PT. Unilever Indonesia Tbk which lasts for 6 (six) months. The problem in this study is the fluctuation or decrease and increase profit growth annually. method used a quantitative form of multiple linear regression analysis, correlation coefficient determination, F test t test. purpose to analyze determine effect current ratio, return on assets, gross margin, total asset turnover company size simultaneously Tbk. To ratio partially assets partial margin Based results discussion, following conclusions can be drawn: Current turnover, affect tbk. has no significant Return Gross negative Total Company